I have a pretty matter-of-fact attitude towards shaving. I don't care what my razor looks like as long it gets the job done and does it well every single time, and my experience with Flamingo involved just that. The razor handles come in different colors, Taro and Rose Gold, Mint and Gold, and Pomelo and Silver, which give them some personality, but this is certainly not Flamingo's main selling point. Read more: I tried the buzzy new Billie razor for women - and now I actually look forward to shaving my legs If you're already subscribed to Harry's, you can actually use its blade cartridges on your Flamingo razor handle. Since most women shave in the shower, the razor handle has an ergonomic, textured rubber grip that won't slip out of your hands. However, design features like a hydrating aloe vera strip, rounded edges, and a flexible hinge that allows you to smoothly bring the razor along contours and curves make it different from the men's razors. The shave set ($20) throws the razor, smaller versions of the shave gel and body lotion, an extra blade cartridge, and a shower hook into a reusable, travel-friendly pouch.Īll of its razor blades are manufactured in the same Harry's factory in Germany, so you can expect ultra-sharp, high quality blades. This expertise has allowed Flamingo to hit the ground running with a focused, thoughtful product line and distinctive brand look.įor shaving, it currently sells a razor ($8), blade cartridges (five for $14), foaming shave gel (three for $18), and body lotion ($22) a la carte. Read more: I shaved my 4-day beard with a Harry's razor to see if it's worth buying - now I get why they're so hyped upįlamingo is led by two Harry's veterans who have been with the company since its start: Allie Melnick (brand strategy and VP of new growth), and Brittania Boey (SVP of research, development, and design). is a women's body care brand called Flamingo, which is guided by the same vision (and even uses the same factory) that has made Harry's a hit among men. Still, those within the company knew it could create products better catered towards women's needs - and no, the answer was not to make the razor handle pink. Many women seek the same things out of their shaving tools, and they liked the way Harry's approached this personal care chore so much that since the company's launch, more than a million women have used and enjoyed Harry's products. Seems like an obvious combination of qualities since many men shave every day of every week of every year, but Harry's was the first new brand to fully deliver on strong, long-lasting, and financially sustainable shaving tools. In 2013, direct-to-consumer startup Harry's entered the men's shaving aisle with a set of simple products: sharp, durable razors and soothing skin care, all sold at a fair price.
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