![]() ![]() Sign up for our daily newsletter to find the best fashion for YOU. Trust: You'll want have your shopping list ready when it finally goes live. "We're not going to come and tell you where you should and where you shouldn't go-I think those days are rightfully gone."Īhead of Wild Fable's formal launch, take a sneak peak at seven key looks from the collection. "The size inclusive term for us is almost benign now-both in the men's line and the women's line, there's that sense of democracy: Come, shop, you decide," Tritton explains. It's also size-inclusive, with all pieces available in sizes 0 through 26W. Wild Fable's look feels almost like a punk-chic departure from Target’s existing wares, but it shares the accessible price point of all other in-house lines: Items start at $3.99 and max out at $39.99. "We see them as a wide emerging space, as a guest that says, 'There's a lifetime value in this.' They come to us as kids, and they love Target-they're coming to us for key areas like beauty, and we want to build that momentum with them and that connection point and understand them more." ![]() ![]() "While we had some great brands and some great offers, we felt there was a better way to be more authentic and connect with, and use a better voice to bring a fresh approach in how we speak to her and him and them," Tritton says of Wild Fable's target audience. I think they're in charge more than ever," he tells Glamour. ![]() It's got a different attitude than what we've done before." Tritton explains how the retailer spoke with 1,000 customers to nail the exact vibe that shoppers wanted next, and these conversations were key to determining which pieces would make Wild Fable's roster. According to Mark Tritton, Target's executive vice president and chief merchandising officer, the label is "really amping up credentials and connecting more definitively to wants and likes. And after a summer of anticipation (and vague descriptors), we finally have our first look at what Target's latest design venture looks like-and it's nothing like what you've seen so far.Īvailable in stores and online on Friday, August 3, Wild Fable debuts with plenty of late-summer staples, infused with nineties touches: ribbed camis, plush corduroy minidresses, reconstructed denim shirts, and Clueless-esque plaid skirts…. Read on for our top picks of the best low-rise jeans.Target has left few aesthetic stones unturned since announcing that it would revamp its apparel assortment with all-new in-house brands: You have your athleisure covered by JoyLab, your denim covered by Universal Thread, your hero pieces covered by A New Day…and now there's Wild Fable, a trend-focused collection first announced back in May that's aimed at young shoppers. With one of Y2K’s biggest fashion trends making its way back to our wardrobes, we went searching for the best low-rise jeans, considering the quality and fit, as well as leg styles and different rise lengths. “Britney Spears is most credited with popularizing the fashion after she started wearing them that same year." From there, this denim style gradually spread, and “by 2000, the iconic low-rise fashion emerged,” says celebrity stylist Tanya Tamburin. Then, decades later, in 1994, Alexander McQueen put low-rise jeans back on the map with the Bumster Pant. Buy It Wild Fable Womens Notch Front Tiny Tank Top, 5 While the tank may be running low in stock at your local Target, there are still sizes and colors in stock online that. From tiny purses to butterfly clips, the Y2K fashion trends of the early 2000s are back in style, and love them or hate them, low-rise jeans are popular again, too.Īlthough it is often associated with fashion from the turn of the 21st century, the low-rise jean was originally designed in Los Angeles by Irene Krasmer in 1957-with rock legends such as Janis Joplin, Jim Morrison, and Jimi Hendrix sporting the ultra-low-rise look. ![]()
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